Google is inviting social networks and platforms to integrate their activity streams with Google Analytics. “These activity streams will be surfaced in a set of social reports that our team is building to help marketers better measure engagement and impact across social channels (coming next year),” a Google spokesperson tells WebProNews.
In a post on the Google Analytics Blog, the company:
“Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published,http://www.ironsideeffects.info. it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen.”
“To enable our customers to discover who’s sharing,
voting and bookmarking their content on the social web, cross-network measurement needs to become easier.”
Google is letting any network add things like +1’s, votes, comments, etc. into Google Analytics social reports, so that the info is available for Google Analytics users.
Google has set up a social data hub based on ActivityStreams and PubsubHubbub, and is already working with Delicious, Digg, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, Google+, Boogger and Google Groups.
I couldn’t help but notice that Facebook and Twitter are not on that list.